Explore the New Ford Bronco

Lease or Purchase a New Ford Bronco at Prime Ford - Auburn

After a two-plus decade hiatus, the Ford Bronco finally makes its heralded return, ready to tackle the trails like never before. Outfitted with a modernized retro aesthetic and all the asphalt-escaping advancements that 25 years can bring. It's ready to claim its place as the industry's dominant 4x4.

Ford Bronco


Plentiful Power

Under the hood, a lively 2.3-liter turbo-four EcoBoost engine motivates the Ford Bronco with 270 horsepower and a class-leading 310 pound-feet of torque. To handle the gear changes, the Bronco employs a segment-first 7-speed manual transmission (6+1 super-low crawl gear) or an available 10-speed automatic transmission with Trail Control. For Auburn enthusiasts seeking even more internal incentive, there's an available 2.7-liter EcoBoost twin-turbo V6 with a prodigious 330 horses and 400 lb-ft of torque.

G.O.A.T. Modes

With the Ford Bronco's advanced Terrain Management System™ and up to eight selectable drive modes, adventure-seekers of all skill levels have the tools they need to Go Over Any Terrain. The Bronco comes standard with Normal, ECO, Sport, Slippery, and Sand settings, with further settings for Mud/Ruts, Rock Crawl, and Baja available depending on the trim level.

Choose Your Adventure

Ford has done something completely different with the Bronco's trim level, designing each tier around different types of adventures. There's The Essential Bronco™ with just the basics, ready to be customized, or Big Bend™ with added creature comforts. Black Diamond™ delivers next-level capability and a washout interior. The Outer Banks™ loads up on tech and style. While Badlands™ lives up to its name, ready to conquer the extreme. Finally, there's Wildtrak™ styled and built for high-speed off-roading.

Ford Bronco


Adventure-Ready Cabin

Ford designed the all-new Bronco to be nimble on the trails without sacrificing roomy accommodations. And with available rubberized floors, marine-grade vinyl upholstery, and integrated drains for easy spray downs, you don't have to worry about getting a little dirty. Two-door models reserve 23.6 cubic feet for your gear behind the rear seats, while four-door models have 35.6 cubes. With the seats folded, you'll have up to 58.4 or 77.6 cubes with the two or four-door models, respectively.

Next-Gen Tech

The all-new Bronco is the perfect showcase for Ford's newest SYNC 4 infotainment system. With twice its predecessor's processing power and state-of-the-art cloud-based connectivity, SYNC 4 is your intelligent digital assistant. Intuitively responsive to conversational voice commands and customizable to your needs and preferences. Plus, with standard wireless Apple CarPlay and Android Auto, you can enjoy wireless smartphone integration with the 8-inch touchscreen.

2021 Ford Bronco Models

If you're looking for an adventure ready SUV that has plenty of performance capability, look no further than the 2021 Ford Bronco. We invite Auburn drivers to contact our sales team to learn about inventory availability and more!

2022 Ford Bronco Models

The iconic Ford Bronco makes a highly anticipated return for the 2022 model year. The Bronco includes 4WD, removable doors, and roof panels which come standard. The iconic SUV comes in either two or four door options. Contact us directly to learn more.

Are You Looking for a New Ford Bronco?

For more information about the Ford Bronco, its available trim levels, financing options, and how you can order one for yourself, please reach out to Prime Ford Auburn at your convenience. It will be our pleasure to assist you. Or drop by our dealership located at 780 Washington Street in Auburn, MA.

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Dealer not responsible for typographical errors. Pictures are for illustration purposes only. All vehicles subject to prior sales. See dealer for details. MSRP may not be price at which vehicle is sold in trade area. All vehicle sales and leases are subject to a $495 dealer documentation fee. Plus tax, title and license. New car MPGs are EPA's estimated city/highway MPGs. Residency restrictions apply. See dealer for copy of limited warranty. Used car MPG claims are based on EPA estimated city and highway ratings when vehicle was new. Consumers actual mileage will vary.