Online Car Buying Made Simple

Here at Prime Ford - Auburn, buying or leasing your next vehicle is a breeze. To make the car-shopping process easier, we have digitized the experience from start to finish. Simply find your vehicle, schedule a test drive, and apply for financing from your home. Drivers throughout Shrewsbury, Worcester, & Northbridge, MA. can see how we are changing the shopping and buying experience. See for yourself how easy buying a car online can be.

With Prime, It's Fast, Safe, & Simple!

Locate Your New Ford or Used Vehicle

The first step is to find the new Ford or used vehicle that's right for you. Are you looking for a sporty sedan like the Ford Mustang? How about an SUV that's big enough for the whole family, like a Ford Explorer? Want to tackle towing with a Ford Super Duty truck? No matter which body style you're looking for, you will find it in our inventory, and our sales team can help you at any time. We are available for our customers online or over the phone!

Shop New Inventory
Shop Used Inventory

Schedule Your Test Drive

When you find a new Ford model or used vehicle you like, you will want to schedule a test drive to see if it matches your driving goals. Each vehicle in our inventory is fully sanitized for the health and safety of you and our staff.

Schedule Your Test Drive

Value Your Trade

Kelley Blue Book allows you to value your trade. When you shop with Prime Ford - Auburn, your trade-in will be redeemable on any of the cars in our inventory. Our KBB Trade Appraisal is guaranteed! If you don't think you are ready to move forward with a vehicle purchase, we will still buy your current vehicle from you.

Value Your Trade

Credit Application & Payment

After receiving your trade-in value, we encourage you to take a few moments to fill out our online credit application and explore your payment options. Once your application is submitted, one of our finance professionals will contact you to discuss your financing or leasing options.

Apply For Financing
Calculate Your Payments

Process Your Paperwork

What's the next step? Processing any necessary paperwork. During this step, you are welcome to add almost anything from an extended warranty to guaranteed asset protection (GAP) insurance. To maintain the privacy and security of your personal information, a business manager will be in touch to consult with you and assist you in completing all the necessary paperwork.

Vehicle Delivery Options

Congratulations! You are now the owner of a new Ford vehicle or a quality used car. Prime Ford - Auburn can deliver your vehicle to your driveway. Our sales team will be in touch to discuss the details around personalized delivery.