Our Precautions Given COVID-19 (Coronavirus)

A Message From Our CEO, Todd Skelton

Dear Valued Customers of Prime Motor Group Massachusetts:

We hope you and your families are doing well during this very challenging time.  We wanted to let you know that not only are our service departments open, but the sales departments are now fully re-open, with some restrictions, per the Governor's updated orders for retail businesses.

How Prime has properly prepared for our guests:

In keeping with the Guidelines outlined by the State, we have modified our business hours and operating policies for your continued safety and increased convenience. This includes the use of face masks and other personal protective equipment as appropriate, and the ongoing sanitization processes for the dealership and all vehicles.

  • As for our showrooms, we will be open for both appointments and walk-ins, but staying safely within the maximum permitted occupancy levels (8 persons per 1,000 sq. feet of accessible indoor space or 40% of the store's permitted occupancy as documented on the occupancy permit). If you prefer to shop remotely, we continue to offer touchless vehicle demonstrations, appraisals, and deliveries.
  • In order to maintain social distancing practices to keep our valued customers and associates safe, we are dividing our teams whereby some will be working in the store and others remotely.  This ensures we keep everyone as safe as possible, while allowing us to serve you in a timely manner.
  • Should your vehicle need maintenance, repairs or recalls, you can continue to bring it to the service department, or, if more convenient, please take advantage of our Prime Pickup & Delivery service.

How you can properly prepare for a safe visit:

For your protection and the protection of our associates and other guests, please observe these guidelines published by the state of Massachusetts and the CDC:

  • Please refrain from visiting if you exhibit any of the symptoms as noted by the CDC. Symptoms include: cough, shortness of breath or difficulty breathing, or at least two of these symptoms: fever, chills, repeated shaking with chills, muscle pain, headache, sore throat, new loss of taste or smell.
  • Maintain physical distance between other customers and Prime associates. Stay at least 6 feet (about 2 arms' length) from other people.
  • Limit who you bring into the dealership, particularly children.
  • Face coverings are now required as part of a visit. If you do not have a covering available, the dealership will provide a mask to you.

If we can help you in any way, please don't hesitate to reach out to any of our stores. Our General Managers and their sales and service teams are standing by.


Todd Skelton

Rick Bickford
Region Vice President

John Buxton
Region Vice President