Welcome to the All-New
Prime Ford - Auburn

Whether you’re coming in to purchase or service your car, you’ll love our new, state-of-the-art facility!

















New Arrivals

  • 2020 Ford F-350 Lariat Truck

    2020 Ford F-350 Lariat Truck P…

    • $61,985
    View Details
  • 2020 Ford Escape Titanium SUV

    2020 Ford Escape Titanium SUV…

    • $35,278
    View Details
  • 2020 Ford Ranger XLT Truck

    2020 Ford Ranger XLT Truck Eco…

    • $37,765
    View Details
  • 2020 Ford F-150 STX Truck

    2020 Ford F-150 STX Truck EcoB…

    • $40,577
    View Details

Schedule Your Next Service Appointment

At Prime Ford - Auburn, our highly qualified technicians are here to provide exceptional service in a timely manner. From oil changes to transmission replacements, we are dedicated to maintaining top tier customer service, for both new and pre-owned car buyers! Allow our staff to demonstrate our commitment to excellence. 

Welcome to Prime Ford - Auburn

Tempted to Test Drive a New Ford? Let Prime Ford - Auburn Put You Behind the Wheel in Auburn, Today

If there's one thing at Prime Ford - Auburn we love more than the lineup of new and used vehicles in our Auburn showroom, it's the excitement we get out of helping Worcester, Shrewsbury, and Northbridge MA drivers find their match. We take the time to explore the features that are important to you and our knowledgeable staff is here to answer all of your questions. But what would buying a new car be without a test drive first? Visit Prime Ford - Auburn where we'll get you out on the road to find a Ford vehicle perfectly suited to your needs.

It's easy to jump to the conclusion that shopping for a new Ford F-150, F-250, Explorer, Escape, EcoSport models can be strenuous, but it doesn't have to be. At Prime Ford - Auburn our friendly professionals are available to ensure that all your questions are answered, while giving you the opportunity to peruse the Ford at your liberty. When a vehicle's caught your eye, simply catch our attention; we're happy to schedule a test drive at your convenience.

If you have your sights set on a used car or certified Ford, Prime Ford - Auburn carries a wide range of options from which to choose. We take just as much pride in our used car selection as we do the vehicles that just rolled off the assembly line. Regardless of what you're after, we guarantee top-notch quality and reliability across the board and will do everything we can to ensure that you drive away satisfied with the used Ford you have chosen.

Auto Financing Serving Shrewsbury, Worcester, & Northbridge, MA.

Before you can drive away in the vehicle that's perfect for your lifestyle, there's just a bit of paperwork--fortunately, the team at Prime Ford - Auburn makes it simple to breeze through the buying process. Whether your budget and your needs demand a ford lease or loan in Auburn, our expert team of financing experts can help you find a payment plan that works for you--thanks to our everyday great prices and exciting new and used car specials, financing your vehicle with us is fast and stress-free. be sure to check out our new Ford specials and used car specials to discover additional savings. 

Auto Service & Repair Near Auburn, MA.

Now, we can't overstate the importance of routine service when it comes to maintaining your car's overall health and peak performance. There's also no replacing the expert service and craftsmanship that you'll always enjoy at our Ford service center in Auburn. We're staffed by highly-skilled technicians that know all the ins and out of your car. We employ genuine Ford parts and accessories along with cutting-edge maintenance equipment to perform essential car services like oil change, brake repair, tire rotation, check engine light diagnosis, state inspection and much more!

If you'd like to learn more about everything our dealership has to offer, feel free to pay us a visit here at 780 Washington Street Auburn, Massachusetts. When you come to Prime Ford - Auburn, quality and service come standard.

Dealer not responsible for typographical errors. Pictures are for illustration purposes only. All vehicles subject to prior sales. See dealer for details. MSRP may not be price at which vehicle is sold in trade area. All vehicle sales and leases are subject to a $495 dealer documentation fee. Plus tax, title and license. New car MPGs are EPA's estimated city/highway MPGs. Residency restrictions apply. See dealer for copy of limited warranty. Used car MPG claims are based on EPA estimated city and highway ratings when vehicle was new. Consumers actual mileage will vary.
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